How to make change happen?

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Seminar Sustainable Urban Mobility in the Smart City

A European Week of Regions and Cities side event on October 10th 2018 
Location: the Autoworld Museum
Parc du Cinquantenaire 11
1000 Brussels, Belgium

Dear Sir or Madam,

Wednesday October 10th 2018 from 10.00 - 14.00h. BrabantStad organises an energetic seminar that focuses on serious deployment of Sustainable Urban Mobility in the Smart City. Today’s cities and regions in Europe face challenges in terms of congestion, air quality, noise, livability, lack of space, global warming and sustainable economic development. The question is how will we move from a to b in the decades to come? The solutions that industry can offer have the potential to be a game changer and have a large impact on society and the way how we use public space. Developments in mobility are complex and highly dynamic, meaning it is nearly impossible to accurately predict the future. What we know today is obsolete tomorrow, so this has to be a story of learning by doing. Governments, industry, researchers, citizens and all other stakeholders need to work together in living labs, real life test beds and learning ecosystems. We need creativity and partnership. Main question today is 'How to make change happen?' and six inspiring speakers might bring us closer to the answer.

With a 150-minute dynamic and interactive program, we intend to outline a number of stories in the field of Sustainable Urban Mobility. 5 minutes pitches of speakers are combined with round tables sessions of 10 minutes with the attendees.

Topics and speakers:

  • Moderator Meike de Jong, Journalist and TV Anchor Dutch RTL.
  • Anne-Marie Spierings, Vice-Governor of Noord-Brabant and Provincial Executive for Energy Transition.
  • Mayor Paul Depla of Breda, on behalf of BrabantStad.
  • Cooperative Connected Automated Mobility, Traffic management of the future and the role of data - Stephanie Leonard, Strategic Business Development Manager at TomTom.
  • Strategy innovation and change management for sustainable urban mobility in the smart city - Stephanie Trpkov, Energy Consultant World Bank Group.
  • Tesla: the impact of one single company on the worldwide transition to zero emission, energy storage and automated mobility - Tesla Benelux (tbc).
  • Intelligent Transport and Energy Transition - Anna Domènech Abella, Section Manager External Affairs Nissan Europe, Barcelona.
  • Local and regional governments as catalysts in deployment and scaling of sustainable urban mobility - Martin Tollén, County Council Region Östergötland, Sweden and Coordinator Mobility of Assembly of European Regions (AER).
  • What are the ‘needs’ of the automotive industry to deploy ‘new and sustainable mobility services’ in cities and regions? - Stefan Büchele, Deputy Director of International Cooperation at e-mobil BW State Agency for New Mobility Solutions and Automotive Baden-Württemberg in Stuttgart.
  • Henriette van Eijl -  DG MOVE European Commission.

Invited participants: Politicians, policy makers, public representatives, entrepreneurs, researchers, experts and EU experts, European partners of the European Commission, Regions & Cities, EUROCITIES, Polis, ERTICO, MaaS Alliance, AER and European knowledge institutes.

The seminar takes place just a few steps away from Merode metrostation, in the Autoworld museum at Parc du Cinquantenaire 11, Brussels. Afterwards, a network lunch will take place.

After the summer break, a detailed program and a link for registration will be send out. For more information, please contact us on: This email address is being protected from spambots. You need JavaScript enabled to view it. or Edwin Mermans: This email address is being protected from spambots. You need JavaScript enabled to view it. .

We look forward to welcoming you in Brussels.

Best regards,

Paul Depla, Mayor of Breda;
Christophe van der Maat, Member of the Provincial Executive of Noord-Brabant, Mobility and Collaboration and Chairman of BrabantStad Steering Group.

The next step in ITS: ITS Agency ready for action!

In a captivating talk show on Monday 18 April 2016 guests interested in innovative mobility were introduced to the next step of Intelligent Transport Systems (ITS). During the talk show enthusiastic players in the field of ITS talked about the reason we work on innovative mobility solutions, how we deal with complex projects, such as Shockwave traffic jams (Spookfiles A58) and looked into the future: what can be improved and what do we need for deployment?


This day was also the official start of the ITS Agency. The authorities of the BrabantStad steering group conceptualized the ITS Agency to intensify the collaboration in the field of Intelligent Transport Systems (ITS) and traffic management. Most employees of the ITS Agency work half-time for their own organization and half-time for the ITS Agency.

The Automotive Campus in Helmond is the center of innovative mobility. That’s why it became the home base of the ITS Agency. 



Collaboration is the key

The ITS Agency is part of a larger movement to connect the smartest highway to the smartest cities (Better Accessible South-Netherlands). The roads in Brabant are the perfect environment to test different ITS technology with road users in daily traffic and as a result develop ITS products and services. The ITS Agency is aware of what’s going on in the field of ITS in Brabant and collaboration is the key to accelerate deployment and execution of ITS and traffic management. Working together with the users community, market parties, knowledge institutions and authorities brings about knowledge and innovation. The acquired knowledge will be smartly used to copy from one city to another. What works well in Brabant, will also be suitable for other cities and roads in the Netherlands and Europe!

The ITS Agency BrabantStad is situated on the Automotive Campus in Helmond, next to the Traffic Innovation Centre.


Knowing what we do and are working on ?

Program management

 Christa Kempenaar Gertjan Koolen
Christa Kempenaar Gertjan Koolen 
Contact:  This email address is being protected from spambots. You need JavaScript enabled to view it.